Buick Wells Fargo

The Buick Wells Fargo was a concept car built by Buick and unveiled at the 1958 Chicago Auto Show.

Buick capitalised on the popularity of the "Tales of Wells Fargo" television show. As a sponsor Buick exhibited the custom built 'Wells Fargo' convertible which was based on the Roadmaster ragtop. The car was created for Dale Robertson, star of the TV series.

Major exterior alteration was undertaken replacing the chrome trim on the rear fenders with walnut panels. The unique interior consisted of two-tone cowhide upholstery with floor covering. The doors were equipped with pistols in holsters and in the back was a gun rack with rifles. Crowds were handed postcards featuring Robinson and his western themed Buick.