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Erich Bitter Automobil GmbH (Bitter) is a premium sports-luxury automobile marque originally produced in Germany and later Austria. Founder Erich Bitter, a former race car driver turned automobile tuner, importer and ultimately designer began crafting his own vehicles after business ventures with Italian manufacture Intermeccanica ended.

The Bitter automobile company initially produced vehicles between 1973 and 1989, selling them in Europe and the United States. Several prototypes were created by Bitter in later years with an eye on possible low-volume production, but none of those plans came to fruition until the Vero in 2007.

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