Geo was a marque of small cars made by General Motors as a subdivision of its Chevrolet division from 1989 to 1997. Its original slogan was "Get to know Geo." Originally formed by GM to compete with the growing small import market of the mid 1980s, the line continued through the 1997 model year, after which the remaining models were given the Chevrolet name itself. Geo's logo was based on the Chevrolet logo and the newest look had a small Chevrolet Bowtie logo placed within the "O" in Geo. The 1990s saw fading consumer interest in the economy compact market,and the last vehicle of the former Geo line, the Tracker, was discontinued in 2004. In Canada, another import marque, Asüna, was introduced in 1992 to provide Pontiac-Buick-GMC dealers access to a similar range of import vehicles.
Geo models were manufactured by GM in joint ventures with three Japanese automakers. The Prizm was produced at the GM/Toyota joint-venture NUMMI assembly plant in Fremont, California, and the Metro and Tracker were produced at the GM/Suzuki joint-venture CAMI assembly plant in Ingersoll, Ontario. The exceptions, the Spectrum and Storm, were entirely manufactured by Isuzu in Japan. Geo Metro convertibles and early Geo Trackers were built by Suzuki in Japan.