Singer Motors Limited was a British motor vehicle manufacturer. His business was founded by George Singer (1847-1909) in 1874 as a bicycle manufacturer in Coventry, England. From 1901 he also manufactured cars.
Singer was the first motor manufacturer to make a small economy car that was a replica of a large car showing a baby car was a practical proposition. With a four-cylinder ten horsepower engine the Singer 10 was launched at the 1912 Motor Show. William Rootes, Singer apprentice and consummate car-salesman, contracted to buy the entire first year's supply. It became a best-seller. Ultimately Singer's business was acquired by his Rootes Group in 1956, which continued the brand until 1970.
George Singer's British Singer business had no connection with the Singer company of Mount Vernon, New York, USA, which made luxury cars from 1915 to 1920.
Singer made their first four wheel car in 1905. It was designed by Alexander Craig and was a variant of a design he had done for Lea-Francis having a 2-cylinder 1853 or 2471 cc engine.
The first Singer designed car was the 4-cylinder 2.4 litre 12/14 of 1906. The engine was bought in from Aster. For 1907 the Lea-Francis design was dropped and a range of two-, three- and four-cylinder models using White and Poppe engines launched. The Aster engined models were dropped in 1909 and a new range of larger cars introduced. All cars were now White and Poppe powered. In 1911 the first big seller appeared with the four cylinder 1100 cc Ten with Singer's own engine. The use of their own power plants spread through the range until by the outbreak of the First World War all models except the low-volume 3.3 litre 20 hp were so equipped.
Lionel Martin made his first ascent of Aston Hill in that hill-climbing competition in a tuned Singer 10 car, 4 April 1914. He repeated his success a month later and when he first registered his own car the following year he called it an Aston Martin.
The Ten continued after the war, with a redesign in 1923 including a new overhead-valve engine. Six-cylinder models were introduced in 1922. In 1921 Singer took over another Coventry car maker Coventry Premier and continued to sell a range of cars under that name until 1924. Calcott was purchased in 1926. For 1927 the Ten engine grew to 1300 cc and a new light car with 850 cc overhead cam (ohc) engine, the big selling Junior was announced and at the same time the Ten became the Senior. By 1928 Singer was Britain's third largest car maker after Austin and Morris.
During the 1920s Singer, restricted by a built-in site acquired other companies for factory space. In 1926 they made 9,000 cars. In 1929 with seven factories and 8,000 employees they produced 28,000 cars though having just 15% they trailed far behind Austin and Morris which shared 60% of the market. Hampered by their new acquisitions, the cost of new machinery and a moving assembly line in their latest acquisition Singer's offerings were eclipsed by new models from their rivals; Austin, Morris and Hillman and then from 1932 the new Ford model Y.
The range continued in a very complex manner using developments of the ohc Junior engine first with the Nine (two bearing crank), the 14/6 and the sporty 1½-litre in 1933. The Nine became the Bantam in 1935. Externally the Bantam was very similar to the Morris Eight, had a three-bearing crankshaft and it was the first Singer to be fitted with a synchromesh gearbox, albeit with only three forward gears.
The 1935 Le Mans Tourist Trophy race was a disaster, three of the four Singer 9 cars crashed because of steering failures before the fourth was withdrawn. In May 1936 W E Bullock who had been managing director from 1919 together with his son, general manager from 1931, resigned following criticism from the shareholders at their annual general meeting. No longer viable Singer & Co Limited was dissolved in December 1936 and what had been its business was transferred to a new company - Singer Motors Limited.
After the Second World War the pre-war Nine, Ten and Twelve were initially re-introduced with little change. In 1948 the SM1500 with independent front suspension and a separate chassis was announced, still using the SOHC 1500cc engine. It was, however, expensive at £799, and failed to sell well as Singer's rivals also got back into full production. The car was restyled to become the Hunter in 1954. The Hunter was available with an HRG-designed twin overhead-cam version of the engine, but few were made.
By 1956 the business was in financial difficulties and Rootes Brothers, who had handled Singer sales since before the First World War, bought it. The Singer brand was absorbed into the Rootes Group, whose brands largely sold badge engineered versions of each other's cars. The next Singer car, the Gazelle, was a Hillman Minx variant that retained the pre-war designed Singer ohc engine for the I and II versions but this too went in 1958 when the IIA was given a push-rod engine. The Vogue, which ran alongside the Gazelle from 1961, was a rebadged Hillman Super Minx with more luxurious trim.
By 1970, Rootes were beginning to struggle financially. They had been acquired by the American Chrysler organisation, and founder Sir William had died in 1964. In April 1970, as part of a rationalisation process, the last Singer rolled off the assembly line, almost 100 years after George Singer built the first cycle. The last car to carry the Singer name was an upmarket version of the rear engined Hillman Imp called the Chamois. With the take over of Rootes by Chrysler begun in 1964 and completed in 1967, many of the brands were to vanish and the Singer name disappeared forever in 1970. The site of the Singer factory in Coventry is now occupied by Singer Hall, a hall of residence for Coventry University.
The main models produced were:
- Ten 1400 cc 1905
- Twelve/Fourteen 2400 cc 1906–10
- Twenty/Twenty-five 3500 cc 1908–10
- Sixteen/Twenty 2800 cc 1909-
- Fifteen 2614 cc 1911–14
- Twenty 3308 cc 1912-
- Fourteen 2389 cc 1912-
- Ten 1096 cc 1912–16
- World War I
- Ten 1097 cc 1919–23
- Fifteen 1991 cc 1921-25 6-cylinder sv
- Ten/Twenty-six 1308 cc 1925–27
- Eight Junior 847 cc 1926
- Fourteen/Thirty-four 1776 cc 1926 6-cylinder ohv
- Six (renamed 14/34) 1927
- Senior 1600 cc 1927–30
- Singer 16 1920 cc 1929 65.5 X 95 7-bearing ohv
- Senior Six(Light Six) 1792 cc 1930–31 6-cylinder sv
- Super Six 1920 cc 1930–31 6-cylinder ohv
- Junior 850 cc 1926–35
- Nine 972 cc 1933–37 ifs, optional fluidrive £10
- Nine Le Mans or Special Speed
- 1½ litre 1500 cc 1933–37 6-cylinder ohc
- Fourteen Six 1612 cc 6-cylinder ohc
- Silent Six 2160 cc and Continental sports saloon (=Kaye Don Special?) 6-cylinder ohc
- Eleven May 1934 ifs, fluidrive
- Sixteen Six 1993 cc Aug 1934- ifs, fluidrive 6-cylinder ohc
- Silent Six 2366 cc 1934- ifs, fluidrive 6-cylinder ohc
- Bantam 972 cc 1936–38
- December 1936: Singer & Co Limited dissolved; business transferred to Singer Motors Limited
- Twelve and Super Twelve 1525 cc 1937–39
- Bantam 1074 cc 1938–40
- Nine 1074cc 1938–1947
- Ten and Super Ten 1188 cc and later 1193cc 1938–48
- World War II
- 4A Roadster 1074 cc 1949–1951
- SM1500 1497 cc 1948–54
- 4AD Roadster 1497 cc 1951–1955
- Hunter 1497 cc 1954–56
- December 1955: Singer Motors joins Rootes Group
- Gazelle I 1497 cc (Singer engine) 1956–57
- Gazelle II 1497 cc (Singer engine) 1957–58
- Gazelle IIA 1500 cc (Rootes engine from now on) 1958
- Gazelle III 1500 cc 1958–59
- Gazelle IIIA 1500 cc 1959–60
- Gazelle IIIB 1500 cc 1960–61
- Gazelle IIIC 1600 cc 1961–63
- Gazelle V 1600 cc 1963–65
- Gazelle VI 1725 cc 1965–67
- New Gazelle 1725 cc 1967–70
- Vogue I 1600 cc 1961–62
- Vogue II 1600 cc 1963–64
- Vogue III 1600 cc 1964–65
- Vogue IV 1725 cc 1965–66
- New Vogue 1725 cc 1966–70
- Chamois 875 cc 1965–70
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