The Ford Fiesta Urba was a city concept car built in 1989.
Fiesta Urba was built around the idea of a city shopper vehicle. It offered everything the customer would require for a day of power shopping in town. This ultimate city car concept had two doors on the far side and one on the near side of the vehicle, plus parking aids, built-in garage door openers, a refrigerator in the boot and innovative interior stowage areas.
Finished in a distinctive shade of yellow, the Fiesta Urba was an attractive model. Its interior carried the yellow signature colour as well as accenting grey materials with bright colours.