Golden Arrow was a land speed record racer. Built for Major Henry Segrave to take the LSR from Ray Keech, Golden Arrow was one of the first streamlined land speed racers, with a pointed nose and tight cowling. Power was provided by a 23.9 litre (1462 ci) W12 Napier Lion VIIA aeroengine, specially prepared by Napiers and originally intended for the Schneider Trophy, producing 925 hp (690 kW) at 3300 rpm. The Thrupp and Maberly aluminium bodywork was designed by ex-Sunbeam engineer J.S. Irving, and featured ice chests in the sides through which coolant ran and a telescopic sight on the cowl to help avoid running diagonally.
In March 1929, Segrave went to Daytona, and after a sole practice run, on 11 March, in front of 120,000 spectators, set a new flying mile at 231.45 mph (372.46 km/h), easily beating Keech's old speed of 207.55 mph (334.00 km/h). Two days later, Lee Bible's White Triplex crashed and killed a photographer, leading Segrave to quit land speed racing briefly, only to be killed attempting a water speed record the next year. Golden Arrow never ran again. She is now on display at the National Motor Museum, Beaulieu, Hampshire, England.