The Continental Mark VII, later just called the Mark VII, was introduced in 1984. It rode on the Ford Fox platform that was originally used by the 1978 Ford Fairmont and Mercury Zephyr. Mark VIIs were manufactured at the Wixom Assembly Plant in Wixom, Michigan through 1992.

The Mark VII had most of the comfort, convenience, and performance options that were available in the 1980s. This included all power accessories, leather seating, keyless entry, an onboard computer and message center, digital instruments (on all except the LSC models after 1986). All Mark VIIs came with full air suspension with an electronic ride control system. Mark VIIs also came with a 4-speed automatic transmission, stainless steel tubular headers, dual exhaust, and either a SEFI or throttle body fuel injection (dependent on model). Some 1987 models and all 1988 models also received a horsepower and torque boost thanks to a larger throttle body and better flowing cylinder heads.

The Mark VII was also the first American vehicle with electronic 4-channel anti-lock brakes (November 1984, six months before the Corvette). It was also the first American vehicle with composite headlights. The vehicle also featured a unique four-wheel air suspension that developed a problematic reputation.

The standard engine was Ford's 302 cu in (4.9 L) Windsor V8, equipped with fuel injection. A high-output version of this engine was available in the Mk VII LSC. The LSC model also included sport-tuned suspension and gearing. In 1984 and 1985 diesel version with BMW engine was available but it was rarely ordered.