The Nissan President is a Japanese luxury limousine produced by Nissan from 1965 to 2010. The car was mainly used by corporate executives and government officers. It was a luxury sedan specifically aimed to the Japanese market, where its main competitor was the Toyota Century. The President was the flagship limousine, and exclusive to Nissan Bluebird Store dealerships. During the 1970s, it briefly saw other Japanese competitors introduce large sedans called the Isuzu Statesman de Ville and the Mazda Roadpacer (derived from General Motors-Australia products) which were short-lived.
The President was initially sold only in the Japanese market. In the late 1980s, exports began to a few countries including Singapore and Hong Kong, though sales were limited. A North American version (called the Infiniti Q45) was produced from 1990 to 1996 and 2001 to 2006. The President was replaced by the Nissan Fuga in August 2010.
President H150 and H250
The first generation of the Nissan President, designated H150, was introduced in October 1965, replacing the Cedric Special as Nissan's top-of-the-range model. The President appeared after the Toyota Crown Eight in April 1964. Available with either the 4.0 litre Y40 V8 engine, developed specially for that model, or the 3.0 litre H30 straight-6. Very lavishly appointed for its time, the President served as the official car of the Japanese Prime Minister Eisaku Sato, while the Emperor of Japan was transported in one of two Nissan Prince Royals. In 1971 Nissan offered EAL (Electro Anti-lock System) as an option on the Nissan President, this became Japan's first electronic ABS (Anti-lock braking system).
The second generation, designated H250, was introduced in 1973. It received a complete upgrade inside and out, while the chassis was essentially the same. The V8 engine had its displacement increased to 4.4 litre and was now designated Y44E, while a 3.0 litre version was still available. The Sovereign trim was added in 1977.
The H250 President underwent an updated redesign in 1982, with suspension improvements, a larger fuel tank, and the replacement of the round headlights with square halogen versions while maintaining the exterior and interior appearance. In 1985, the Sovereign VIP trim was added. Production of the 250 series continued until 1990.