The Road Rover Series I was a range of prototypes made between 1952 and 1955.
The idea of a more civilised off-roader was pursued in 1951 with the Road Rover. This car’s priorities were changed somewhat over the 80-inch Land Rover Station Wagon. It was designed to be good off-road but this was seen as being less important compared with durability, practicality and on-road driveability. It was decided that the car would not use the Land Rover’s chassis. Instead a shortened version of the Rover P4 platform was used, retaining its rear wheel drive transmission. The Road Rover used simple, flat body panels in order to keep production costs low.