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The Rover P7 was the name given to a handful of concept cars built in 1964.

The Rover P6 was launched in late-1963 to some ecstatic reviews apart from only major downside which was the lack of refinement from its 1978cc four-cylinder engine. Previous Rover models such as the P4 and P5 had smoother six-cylinder engines.

In addition to this problem, Another issue which Rover had to face was the development of new lighter engines to replace the 2.6 and 3-litre units that had been used in the P4 and P5. Rover’s sales department had wanted the P6 to have a six-cylinder engine from the outset. This led to Jack Swaine’s engine department to began to investigate possibilities before the P6's official launch.

The logical thing to have done was to build a six-cylinder version of the modern P6 four-cylinder engine. This was carried out bu the engine was 50% longer than the four-cylinder which required the P6 to have a longer nose.

The extended nose resulted in the model receiving a new factory code, P7. The P7 was purely a developmental title thing.

The P7A

There were a total of five P7A six-cylinder prototypes built. The styling was hastily improvised on all five of the cars, making them look slightly different from one another.

The engine that was fitted into the car was quite good, other from the fact that it was too heavy. The P7A came very close to production, the cost of the new body tooling prohibited the final go-ahead. If the P7A had gone into production it would have been called the Rover 3000, to help avoid confusion with the existing Rover 3-Litre.