While most Japanese car manufacturers turned to European design houses for their innovative designs, Toyota struck its own course. The 1969 EX III was a case in point. The car was a sleek coupe, which advanced the dream-car ideal as much as the Europeans. Its sleek shape carried over to its ultra-smooth (underbody), making it very aerodynamic.
Like the EX-1, the EX-III was also designed for long distance, high speed driving but it was a bigger car.
The car had a very low with a pointed front (no bumper), a long bonnet, sharply sloped sides and a tapered rear. Large exhaust outlets hinted at a gas turbine engine but no details were given.